The lecture will introduce core concepts regarding the global creative economy, introduce emerging trends and consider how the creative industries and culture can play a vital role in economic and social recovery. Tom will set out some major opportunities for Kuwait and the region to be a hub and catalyst for the creative economy. This includes approaches to talent development, clusters and hubs, innovation and soft power. The lecture will draw on examples from across the world, where TFCC has been playing a leading role in evidence, strategy and policy development for the creative economy.